Recently, I posted a new response regarding my thoughts on the new 'Noah' movie starring Russell Crowe. A few days ago, I had a shift at the local cinema where I've worked for just over 3 years.
Whilst on shift, one of the supervisor's asked me to hang up the new banners for the movie.
He gave me some assistance as it's quite difficult to put up the approx. 5m ladder, move the stiff hooks and carry up both a shifting pole and the rolled up banners. He made the observation that the design for the banners was quite boring, not very creative. It's just a long shot of the ark in a sea storm and the only difference over the four banners that we received was a different head shot of the actor whose name was on the banner.
Not only is the design 'slack', but the supervisor noted a lack of "Based on the true story" or "According to the book of Genesis" kind of quotations. Usually there's some sort of slogan or catch line for any movie poster. Instead, it had "Written by Darren Aronofsky". Technically it both is and is not written by Aronofsky. He may have adapted the script, but he did not write the story. Especially so when there is the newly applied disclaimer by Paramount that says "... we believe that this film is true to the essence, values and integrity" of the story.
Ironically, my supervisor said the banners weren't very original. My response was along the lines of "Well, they've already decided to make an entire movie off a story that has been around for ages. Why should they create their own material and be original now?"
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